文章詳目資料

International Journal of Electronic Commerce Studies Scopus

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篇名 HOW TO CREATE SOCIAL SUPPORT ON FACEBOOK
卷期 7:1
作者 I-Ping ChiangYaw-Der Huang
頁次 001-019
關鍵字 FacebookLike ButtonStatusCommentsTimelineSocial Support
出刊日期 201606
DOI 10.7903/ijecs.1243

中文摘要

英文摘要

The growth of Facebook has accelerated with an increasing prevalence of social media. Facebook users have become more dependent on it by interacting with others. However, the precise means by which Facebook services deliver social support remains unclear. This study aims to investigate that Facebook exists as different types of social support within Facebook’s various functions and communicative contexts. We employed the method of investigation on the internet to delivery questionnaires. Data are collected from a total of 1019 internet users, and we used research methods Chi-square test and MANOVA to examine that the Facebook usage behaviors of distinct demographic groups are significantly diverse. In the context of manipulated scenarios, tie strength and status lead to significantly distinct Facebook usage behaviors and produced dissimilar types and forms of social supports. As the result, in terms of social, esteem, companionship and information, supports were conveyed through like and comment functions, while emotional support was only conveyed through comment function.

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