The IT literature has identified several factors influencing business outcomes, also known as ICT (Information Communication Technology) value. In order to make these factors relevant for IT practitioners it is important to classify them in a meaningful and relevant manner. This was done using a systems theory method, crossimpact analysis in analysing the ICT value creation process in three medium-sized organisations. This process is conceptualised as a system of 23 interacting factors. The results of the cross-impact analysis demonstrate that factors have a different functional position in each of the three ICT value creation systems, and hence there are different implications for managing them. Based on the comparison of results among the three organisations, an alternative model of the ICT value creation process is proposed. The model offers further insights into the ICT value creation process that are particularly relevant for IT practitioners and IT researchers.