篇名 | The Devil is in the Details: When Holistic Thinkers React Negatively to Incongruent Information |
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卷期 | 11:1 |
作者 | Sydney Chinchanachokchai 、 Hayden Noel |
頁次 | 025-033 |
關鍵字 | Thinking Styles 、 Information Processing 、 Advertising, Congruent Message 、 Schema Congruity |
出刊日期 | 201503 |
DOI | 10.7903/cmr.13853 |
This research examines the effects of thinking styles (holistic vs. analytic) and different levels of information congruity on product evaluations. Two experimental studies show that presenting more details in a message matches the analytic thinking style, thus leading to higher evaluations of extremely incongruent information, from analytic thinkers and lower evaluations from holistic thinkers.