文章詳目資料

International Journal of Electronic Commerce Studies Scopus

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篇名 SOCIAL SUPPORT ON FACEBOOK: THE INFLUENCE OF TIE STRENGTH AND GENDER DIFFERENCES
卷期 6:1
作者 Pin LuarnHsien-Chih KuoYu-Ping ChiuShu-Chen Chang
頁次 037-050
關鍵字 Social SupportRelationshipTie StrengthGenderFacebook
出刊日期 201506
DOI 10.7903/ijecs.1391

中文摘要

英文摘要

How do people define their online relationships? Do “friends” still offer social support to each other on Facebook? This article discusses the effects of tie strength and gender difference on social support for online friendships. The results showed that individuals with strong ties have a significantly higher frequency of clicking “like,” and posting comments and messages on Facebook than individuals with weak ties do. In addition, females have a significantly higher frequency of liking, commenting and messaging than males. The results reconfirm the gender difference of social support in sociology and reveal the pattern behind user behavior on a social network website. These findings could be applied to the value proposition and to the design of interaction tools of social network websites in the future.

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