文章詳目資料

Contemporary Management Research

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篇名 Providing a Trustworthy Trading Environment with a New Authentication Protocol in Online Auctions
卷期 6:4
作者 Ying Sai
頁次 305-313
關鍵字 Online AuctionE-commerce TrustUser AuthenticationeBay Reputation
出刊日期 201012

中文摘要

英文摘要

This research takes a two-pronged approach, identifying and then proposing a solution for the basic problem keeping many potential users from engaging in online auction trading, and discouraging those who do use these sites from buying or selling high-value items. The problem? ---The absence of a reliable user registration process. To remedy this situation, this study proposes a new authentication protocol adding two levels of protection and providing users with a trustworthy trading environment through stronger identification and authentication functions.

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