篇名 | Providing a Trustworthy Trading Environment with a New Authentication Protocol in Online Auctions |
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卷期 | 6:4 |
作者 | Ying Sai |
頁次 | 305-313 |
關鍵字 | Online Auction 、 E-commerce Trust 、 User Authentication 、 eBay Reputation |
出刊日期 | 201012 |
This research takes a two-pronged approach, identifying and then proposing a solution for the basic problem keeping many potential users from engaging in online auction trading, and discouraging those who do use these sites from buying or selling high-value items. The problem? ---The absence of a reliable user registration process. To remedy this situation, this study proposes a new authentication protocol adding two levels of protection and providing users with a trustworthy trading environment through stronger identification and authentication functions.