This study examines three different modes of visual presentation, picture, animation, and image-based virtual reality (image-based VR), in order to find the most suitable presentation method for conceptual design with an emphasis on the evaluation of usability and user-centered design characteristics. In a user testing procedure, questionnaires were used to evaluate static picture, animated, and image-based VR presentation conditions and also the combination of these techniques for a task, which consisted of the performance of individual presentations and a combination of three presentations. The results indicate that image-based VR is the best single medium for conveying the critical ideas of the conceptual design to product evaluators in a limited amount of viewing time. However, the use of pictures and animation in combination with virtual reality (VR) can display the conceptdesigned ideas more completely.