在一般管理領域中，以實務現象為出發的產學研究，是眾多研究取向中一個相對冷門的 選項，但它卻最有可能整合教師的「教學－研究－服務」不同價值活動於一體。本文嘗 試從價值創造與價值交換角度，探討大學管理學院（商學院）教師如何從實務現象出發， 與產業合作進行產學研究。本文以一個長達十二年的計程車產業研究歷程為個案，歸納 出「以人為中心的『教學－研究－服務』價值整合模式」，提出六項產學互動準則，與 學術工作者執行產學合作的「321 原則」和「4P 步驟」。最後，本文也提出產學合作過 程中，學術工作者可能遭遇到的難處與挑戰，並總結本文。

In the field of general management, academic research rarely examines the practical phenomena associated with academia-industry collaborations, despite the fact that such research is the most likely to integrate the values associated with teaching, research, and service activities. Taking a value co-creation perspective, this reflective article attempts to explore how business school faculty members can conduct academia-industry cooperative research programs proceeding from real phenomena. The article also illustrates how faculty members might effectively integrate teaching, research, and service activities in order to generate synergies between industry and academia. Finally, by highlighting the author’s systematic taxi research program, this article offers reflections on how academic professionals might achieve a balance between three key roles: a teachers, researchers, and service providers.