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篇名 行動科技興起對年輕族群數位閱讀新聞行為影響之研究
卷期 29
作者 胡宗鳳江文鉅
頁次 117-132
關鍵字 數位閱讀新聞行為行動科技智慧型手機平板電腦科技接受與使用整合模式Digital reading behavioralmobile technologysmart phonetabletUTAUT
出刊日期 201610

中文摘要

隨著智慧型手機和平板電腦等智慧型上網裝置的普及化,社會大眾對行動上網的需求也隨之提高。行動科技已是生活中不可或缺的一部份。特別是在40歲以下的年輕族群,於生活各個層面對於資訊科技的依賴程度極高。然而,新聞媒體也隨著資訊的進步,不斷的改變以及轉型,連帶使得年輕族群閱讀新聞媒體獲取新知的行為也隨之改變。行動科技興起對於年輕族群的獲取新知的行為帶來的影響層面,值得深入探討。本研究透過相關文獻探討後,以科技接受與使用整合模式為基礎,針對模型中之「績效期望」、「努力期望」、「社會影響」、「有利條件」等不同研究變項,探討年輕族群使用智慧型上網裝置進行數位閱讀新聞獲取新知的行為意向和使用行為。研究方式係以問卷調查方式進行研究主題的探討。初步先以文獻回顧、相關資料之蒐集以及UTATU之模型,建構出一份問卷初稿;隨後,發送預試問卷進行信度檢驗,並以因素分析及信度檢驗,使問卷內容符合研究主題。

英文摘要

With the development of information technology, mobile technology is an integral part in all aspects of life, especially in the younger age (40 or less). They were high dependence on smart phone and Internet. However, the news media with the progress of information are also changing and restructuring, to make younger behavioral changed. The issue of reading behavior is worthy of further exploration, while the rise of technology. This study aimed to understand how young people to use mobile devices (smart phone, tablets) for receive news and knowledge, perspective based on intention and behavior. This study designed questionnaire based on UTAUT. The completion of this study is helpful for the industry of news in industrial restructuring and services support. A questionnaire survey was adopted and data were collected on Internet. A total of 159 questionnaires were recalled. Based on the findings, the suggestions have been proposed as follow.

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