本研究旨在探討高雄地區幼兒園家長環境知覺、知覺風險與消費決策關聯性之調查 研究，以高雄地區幼兒園家長為研究對象。採用「幼兒園家長環境知覺、知覺風險與消 費決策關聯性調查問卷」為工具進行研究，共寄出580 份問卷，回收有效實際樣本為513 份。 本研究之主要發現，可歸納出以下數項結論： 一、高雄市幼兒園家長環境知覺、知覺風險與消費決策的現況在各層面得分具中高知覺 程度以上，以「形象環境」得分為最高。 二、幼兒園家長之環境知覺、知覺風險與消費決策整體層面具有高度正向關連性及其在 部分層面具有中高度正向關連性。 三、幼兒園家長環境知覺、知覺風險對消費決策具有影響性，其中，以知覺風險整體層 面對消費決策整體層面及其各分層面最具有影響性。

This study aimed to explore the correlation of environmental perception, perceived risk and consumer decision-making for preschool parents of the Kaohsiung area. In this study, preschool parents of the Kaohsiung area. Preschool parents to environmental perception, perceived risk and consumer decision-making relevance of the questionnaire "as a tool to study, a total of 580 questionnaires sent, recovery of the effective sample of 513. The survey collected data by using descriptive statistics, t test, Pearson product moment correlation, one-way ANOVA and regression analysis to analyze processing. The main findings of this study can be summarized to the following conclusions: 1. The preschool parents to environmental perception, perceived risk and consumer decision-making in the identity and occupation category of background variables, some level of significant difference. 2. Preschool parents of environmental perception, the overall level of perceived risk and consumer decision-making is highly positive related in some level with highly positive related. 3. Preschool parents to environmental perception, perceived risk and consumer decision-making with predictive power, which, overall consumer decision-making level and its sub-levels to predict the overall level of perceived risk.