本研究探討人格特質對想像力的預測效果，以及校系文化特質對特定人格的 調節作用。本研究運用具備信度與效度，並經跨領域測試穩定的研究工具，針對 影視傳播系所學生，共計943個有效樣本數進行分析。研究結果顯示，高低再造性 與創造性想像力表現的群組，在人格特質的不同向度間存在顯著差異。其次，開 放特質會對再造性與創造性想像力同時具有預測力；情緒穩定特質對再造性與創 造性想像力皆不具預測力；外向、審慎、親和特質則分別對再造性與創造性想像 力有互異的預測力。此外，文化特質亦對再造性與創造性想像力皆具預測力，且 對具「親和特質」的個體在發揮「再造性想像力」時具有調節作用。本研究結果 初步呼應「個人－組織適配」（P-O fi t）理論論點，除為培育高想像力人才的適性 方案奠定實證研究基礎之外，亦推動同具穩定特性的文化因素與人格因素之間可 能存在的交互作用之探討，並提出未來研究與應用的發展方向。

This study analyzed a variety of personality traits to predict the imagination and assess the moderator effect of culture traits on film/video communication majors’ imagination capabilities. Data were collected from 943 university students majoring in film/video using validated and reliable instruments. The results indicate that (1) significant differences were found in both the high/low reproductive imagination and high/low creative imagination groups, and that these differences were based on personality traits, including openness to experience, extraversion, conscientiousness, and agreeableness; (2) openness to experience was a significant predictor of reproductive and creative imagination, but emotional stability was not, for both types of imagination; (3) extraversion, conscientiousness, and agreeableness had different effects on imaginative performance; and (4) cultural traits predicted both reproductive and creative imagination effectively and played a moderator role in reproductive imagination for an agreeable individual. These results echo the “P-O fi t” theory and can be benefi cial for talent development in the fi eld of fi lm/video communication.