台灣隨著全球經濟的快速發展，使得國民的年平均所得逐漸增加，職業婦女的比例也逐年升高。由於現代人注重外表美感的意識抬頭，使得台灣職業婦女對外貌的需求也不段的提升，尤其對自我外在要求也更為重視，如髮型、化妝、服裝等整體造型設計。本研究旨在探討台灣職業婦女對整體造型設計如髮型、化妝、服裝等色彩喜好偏好取向。透過問卷以及專家訪談等方式，暸解台灣婦女對於外在容貌的訴求。經由資料收集分析等研究方法，本研究最後獲至以下之結論：1.台灣婦女對於自己的外在容貌整體而言相當重視，也認為社會在性別上對女性外表較男性來的注重2.台灣婦女受外在環境，以及西方文化等時尚潮流趨勢影響很大。3.依年齡層來區分，年輕婦女對服裝的色彩配色與色調接受度較年長婦女的接受度更加多元。4.專家學者認為，台灣婦女在髮型、化妝、整體造型的喜好上，會因環境以及年齡的不同而有不同差異性。

With the rapid development of the global economy, the average annual national income increased every year. And the proportion of working women also increased year by year. Since the emphasis on the appearance rises nowadays, the Taiwan working women's need for the beauty of the face rise, too, especially, for the demands on hair, makeup, clothing and other overall design. This study was designed to investigate the Taiwan working women’s overall design such as hair, makeup, clothing and other preferences like color orientation. Through questionnaires and expert interviews, this study tries to understand Taiwan working women's demands for external appearance. Methods of data collection through analysis, and this study has the following conclusions: 1. The attitude of Taiwan working women for their overall external appearance is very seriously, and also think that society is paying more attention to women’s appearance than men’s 2. Taiwan’s working women is influenced by the external environment, as well as western culture, and fashion trends, etc. 3. Taiwan younger women’s attitude towards color and color hue acceptance is more diverse than older women. 4. The experts believe that the preferences of Taiwan working women in the hair, make-up, and the overall shape are different, because of the environment they live and the difference of their ages.