近年來，知識經濟產業已成為我國經濟發展重要產業之一。文創產業除具知 識經濟產業所擁有的商業價值之外，更為提供現代人文化探索與心靈昇華的重要 管道。本創作研究以手工皂新創品牌為例，分析其視覺識別設計與包裝設計規劃， 導入一個新商品於其品牌發展所需之視覺識別設計、商品命名、商標設計、包裝 設計之歷程，作為消費市場導向與商品設計規劃之參考範例。

Recently » knowledge economy industry has become an important industry in national overall economic development. Cultural creative industries not only possess commercial value of the knowledge economy but also provide people cultural exploration and soul sublimation. In this paper, a new brand handwork soap visual identity design and packaging design are introduced, including visual identity design, product naming, logo design and packaging design for brand development. They could be feasible references for consumption market orientation and product design planning.