本研究採用色彩心理物理學實驗，研究玩具布偶熊使用之色彩組合與眾人心理感覺之關係。 實驗結結果經因素分析可獲得玩具布偶熊三維色彩意象空間尺度：黯淡-光亮、成熟-年輕、 美的-醜的。對於整體熊布偶樣本而言，色彩意象光亮感與成熟感之相關性最高。另外，受 測者對於原色熊之喜好性或諧調性均遠高於其他顏色之樣本。

The primary intention of this study is to explore color imagery of the bear puppet-toy images with multi-color combinations through a color psychophysical experiment, and to investigate the relationship between the color combinations of every type bear puppet toys image and the sensation of observers by means of multi-factor analysis. According the experimental results, a 3D color imagery scales can be obtained for the samples of bear puppet-toy images tested, Dark - Bright, Mature - Young, Beautiful - Ugly. On the whole, there exists a high relativity between the imageries Bright and Mature. In addition, observers feel the bear puppet toys with original color more high joyful or harmony than those with any other colors examined.