篇名 | INTERACTION COMMERCE, A TECHNOLOGICAL ARCHITECTURE FOCUSED ON RECOMMENDER SYSTEM |
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卷期 | 7:2 |
作者 | Luca Salvatori 、 Fausto Marcantoni |
頁次 | 105-135 |
關鍵字 | Social Commerce Architecture 、 Electronic Commerce Architecture 、 Recommender System Architecture 、 Recommender System with Social Network |
出刊日期 | 201612 |
DOI | 10.7903/ijecs.1443 |
This paper aims at introducing a type of social commerce architecture to which the name Interaction Commerce has been given. First, a global description of the main macro-components forming the structure of this architecture is provided. Such components also take care of managing e-commerce activities and social relationships within the architecture. Second, the focus is set on the analysis of the single components that are key to the social aspects of the architecture. A special chapter is then entirely focussed on a topic that is considered extremely important by the entire research community, i.e., recommender systems. After providing a general introduction on the topic, the two most common recommendation approaches are analyzed and compared. These are the content-based approach and the collaborative filtering approach. The analysis has shown how all recommender systems are threatened by the cold-start problem. Studying recommender systems has allowed for their implementation in the architecture, which now has a new “social” approach that is able to solve the new user cold-start problem. An architecture prototype was developed and tested in order to be validated.