近來台灣民眾對二手商品需求漸增，因此遴選最具代表性的手手市集為研究主體，藉以瞭解會 去該市集的消費者其生活型態和服裝偏好情形。以台灣「手手市集」消費者為研究對象，已知 結論：（1)消費者對古著市集的認知為復古，對商品特色認知為具獨創與懷舊復古表現。（2 ) 依生活型態可分為5個主要生活型態類群，分別在服裝偏好有顯著差異。（3 )近七成消費者願 意購買二手衣物，並接受其價格。（4 )消費者對市集的滿意度皆為正面肯定。

Recently, Taiwan people's increasing their demand for second-hand goods, so the selection of the most representative of hand-hand fairs as a research subject in order to understand the market of consumers with their lifestyle and fashion preferences. Taiwan " hand-hand fairs " consumer studies, the conclusion: (1) Consumer perceptions of the vintage fairs are all focused on vintage key topic. (2) According to life style can be divided into 5 major lifestyle groups, respectively, there is significant difference in fashion preference. (3) 70% consumers are willing to buy second-hand clothes, and be approval to its price. (4) Consumer satisfaction with the market are positive.