本文係從高雄港商港管理機關和實際經營高雄港區物流、裝卸業者的角 度，來探討高雄港發展散裝物流園區關鍵成功因素。經由相關文獻的 探討與物流、裝卸業者的訪談，本研究歸納出24 項評量因素，透過港務公 司、散裝物流業者發放第一次問卷進行因素分析，共刪去不適合的七項評量 因素，以四個主要評量構面和17 項評量因素進行第二次問卷發放，進行重 要度績效分析。經本研究實證結果發現：(1) 散裝物流園區關鍵成功因素之評 量構面得區分為企業營運策略、關務港埠作業、物流環境資源以及政府政策 措施。(2) 填答者認為非常重要，同時也感到滿意的因素分別是「關務港埠作 業」構面中的港埠裝卸作業效率、通關與港埠物流資訊系統整合、港口航線 完整性，和「物流環境資源」構面中的港口區位及腹地貨源、港區聯外便捷複 合運輸網。(3) 填答者認為最重要卻最不滿意的因素分別是「關務港埠作業」 構面中的作業法規具彈性、簡化關務作業流程，和「政府政策措施」構面中的 兩岸直航。

This paper aims to discuss the critical success factors for developing bulk logistics park in the Port of Kaohsiung perceived by the Taiwan International Port Corporation Ltd. and local stevedoring operators. By reviewing the relevant literature and interviewing with operators, 24 assessment factors are derived for questionnaire survey. The first round survey enable the authors to delete 7 less important factors and the remaining 17 assessment factors are grouped into 4 dimensions to carry out the second round survey. The collected data was analyzed with importance performance analysis (IPA) model. The results revealed that (1) The four assessment dimensions found important to a successful operation of bulk logistics parks include enterprise operation strategy, custom clearance and port operation, logistics environment resource, and government policy. (2) The important and satisfying factors perceived by the respondents are cargo handling efficiency, integration of customs clearance and port logistics information system, and density of shipping routes in the dimension of custom clearance and port operation, and geographical location, hinterland cargo source, and access transportation network in the dimension of logistics environment resource. (3) The important but unsatisfying factors to the respondents are flexibility of operation rules/procedures and simplification of customs procedures in the dimension of custom clearance and port operation and cross-trait direct shipping negotiation in the dimension of government policy.