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設計學研究

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篇名 A Study on Key Factors of Visualized Design Brief for Product Design Education
卷期 20:1
並列篇名 產品設計教學中視覺化設計概要關鍵因素之研究
作者 姜超周永燦
頁次 023-044
關鍵字 Design EducationDesign BriefDesign ThinkingInformation VisualizationDANP設計教育設計思考設計概要資訊視覺化DANP
出刊日期 201707

中文摘要

設計教育的職責是促成學生設計意識形成,將具有廣泛聯繫性的思考,結合資訊記錄、分 析、溝通的視覺化呈現,內化成學生個人特質。基於産品設計的系統性認知特點,設計工作可 看做圍繞議題各方知識的框架規劃和基於框架的構思創造兩個主要階段,上述框架亦是設計概 要的基本內容。新産品開發立足項目整體性和跨學科合作的觀點,對工業設計行業實務與教學 都産生廣泛影響。傳統以實務演練爲內容的項目教學方式,礙於教學組織模式限制,與産品設 計行業跨領域知識體系及教學中塑造學生專業意識的要求,都有一定落差。 本研究通過文獻,探討了視覺化設計概要在教學中促進學生構思的可行性;運用德爾菲法 (Delphi Method)和DANP(DEMATEL based ANP)法,規劃獲得視覺化產品設計概要關鍵因 素之路徑。以家用攪拌器爲例,研究獲得操作交互、形態特徵、布局結構、人機工程、語義符 號這五項,是該產品視覺化設計概要的關鍵因素,幷建構了關鍵因素間網路框架圖。以框架圖 爲基礎,以便學生收集幷整理議題相關各領域知識,繪製家用攪拌器的視覺化設計概要,作爲 設計發想的圖面依據,以助當前設計教學思維養成之目標。

英文摘要

The duty of design education is to facilitate students’ design consciousness, which helps students to develop the individual traits in thinking model featuring extensive connections, and the skill to deal with information in visual way, including record, analysis and communication. In view of the systematic characteristics, product design can be regarded as two phases roughly, framework planning and creation base on the framework, which is also the basic content of the design brief. For the designers, the design brief with function of inspiration would be performed as the starting point and the basis of thinking. In the standpoint of project integrality and interdisciplinary cooperation derived from the new product development exerts a ranging influence on industrial design practice and education. Regular classroom education of product design simulate practice in industry simply, which cannot satisfy the requirement of the interdisciplinary thinking in practice, and cannot gain the aim of cultivating students’ design consciousness neither. In this paper, we explore the feasibility to promote student thinking by visual design brief through literature upon the combination with students’ knowledge structure and image cognition; use the Delphi method and DANP to probe the key factors of visualized product design brief. We take the design of household blenders as the example, find the five key factors of visualized product design brief, which are operation interaction, modality characteristics, layout structure, ergonomics and semantic symbol. Based on the network diagram of key factors, we organize the visualized design brief and help the students to gather and sort interdisciplinary knowledge of the design subject. The visualized design brief is also the imagery basis for students' design ideation.

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