此研究主要是以問卷來探討運動成衣的使用者對於運動成衣的購買決策因素，再由實驗數據分 析後找出購買運動成衣決策因素的重要性排序，比較紡織工程學系與非紡織工程學系之外系學 生的決策因素，及重要性排序差異性，了解消費者對於產品的看法。研究得知消費者的收入與 置裝費用成正比，網絡社交平台成為消費者的運動成衣主要資訊來源，而價格、款式設計用色 及舒適為較重要決策因素。結果可促使廠商發展網絡行銷，舉辦促銷活動，提供個人化客製服 務。

This study is based on questionnaires to explore user functional sports wearing decision factors. After analyzing the experimental data we can find out the important sequence of purchasing sports wearing decision factors, its difference between the students of textile engineering and non- textile engineering and understand the view of consumer purchasing. As results, it was found a direct ratio of consumer’s incoming and clothing spending. Besides, the social network has become the consumer’s main sources of sports wearing. Ultimately, the important purchasing sports wearing decision factors are price, the design color of style and comfortable. Therefore, advising company may concern on developing network marketing, conducting more promotions and providing individual custom-made servicing based-on study results.