新世紀以來中國大陸電視內容生產的發展，在電視新聞方面呈現出從 民生新聞走向問政新聞的兩輪發展波峰；在電視綜藝方面，引進與原創是 其發展的一個核心脈絡，同時慶典晚會的由盛及衰、文化類節目的由衰及 盛也是一些重要表徵；在電視劇方面，類型不斷豐富，品質不斷提升，輕 敘事、話題化、高懸念、視覺性是電視劇內容創作和品質提升上的重要表 徵；在紀錄片方面，其發展主要體現為歷史與現實、本土化與國際化、特 殊化和日常化的融合與對接；在其他對象性節目方面，體育節目的發展呈 現出日常化、精緻化、新媒體化特點，少兒節目的發展呈現出動漫化特點， 科教節目的發展呈現出通俗化特點。電視媒體曾長期擁有中國大陸第一媒 介的地位，電視內容也長期是當代中國人最重要的資訊認知來源和審美經 驗來源。

Since the 21st century, the development of TV content production in mainland China has shown two rounds of development crest in television news: from the people's livelihood news to the administrative consultation news. In the aspect of television entertainment programs, the overseas TV mode introduction and local innovation are the core of its development. In the aspect of teleplay, its types are constantly enriched, and its quality is constantly improved; at the same time, light narrative, focus on topic, high suspense, visualization are also the features. In the aspect of documentary, its development is mainly embodied in the convergence of the history and reality, localization and internationalization. Television has long been the most important media type in mainland China, and its content is also the most important source of cognitive and aesthetic experience for contemporary Chinese people.