現代的消費者將不再滿足於單一產品、服務品質或生理上的需求，而是追求心理上的感動，因此如何提供感質體驗的服務或產品成為企業必須思考的課題。本研究整合近年來體驗相關之概念及價值，並透過情境故事法建立一套感質服務轉化為感質產品之流程。以緩慢金瓜石民宿為對象進行此流程的實作說明。案例中不只針對該民宿的十項服務進行感質服務要素分析，更挑選其中三項服務內容開發專屬的感質產品。本研究所建立之產品開發模式能夠有效地，將無形的感質服務轉化為有形的感質產品，而此產品不但能延續消費者的美好回憶，提升顧客回流率，亦能增加企業經營範疇，強化市場競爭力。

Modern consumers are no longer satisfied with just a single product, service quality, or functional needs. They instead are starting to pursue psychological affection. Therefore, how to provide a service or product with Qualia experience has become a critical issue for enterprises. This study integrates the concepts and values related to experience in recent years, and through the Scenario Design Approach it establishes a process to transform Qualia service into Qualia product. By treating Adagio Jinguashi Hotel as the subject to elaborate this process, the study not only analyzes the Qualia service factors of ten services for this hotel, but also selects three services to develop exclusive Qualia products. The product development model constructed by this study can effectively transform invisible Qualia service into tangible Qualia product. This product not only extends consumers’ positive memory and increases their repurchase rate, but also strengthens the scope of business operations and enhances market competitiveness.