當代視覺多媒體中的混種獸人造型已經成為一種產業趨勢，從公仔商品到電影、遊戲虛擬角 色都延承了從古至今各種的混種獸人造型與意義。電影中的人物造型魅力為影響消費者感官的重 要元素，本研究觀察到當代電影產業中出現的混種獸人角色越來越多，表示觀眾對這未知的角色 充滿興趣與好奇。許多混種獸人造型與消費者情感都有著相當程度的共鳴，顯示出在面對混種獸 人外觀創造時，混種獸人的造型內在象徵涵義也必須要符合消費者的情感期待，才能將混種獸人 的內、外在造型意義象徵完美融合，期能達到牽動觀眾情緒的魅力角色。 本研究從2000 年到2016 年好萊塢奇幻與科幻片電影評比排名較高的51 部電影之中159 名混 種獸人角色，以「評價構造法」為研究基礎，針對電影中混種獸人造型的魅力感，深度訪談10 位 在奇幻與科幻電影均具有高涉入度者，藉以瞭解觀眾對混種獸人造型的內在與外在情感期待。從 研究結果得知：構成影響電影中混種獸人造型的魅力的因素有：「人類外型」、「生物特徵」、「混 種比例」、「裝飾物件」、「材質質感」、「色彩」與「逼真」等7 項因素，而從這7 項因素中 可另外分出27 項「具體特徵」與46 項「抽象理由」。本混種獸人魅力分析的結果，除了可作為 未來設計相關產業在混種獸人之造型設定的參考方針，更期望本研究所發現的混種獸人魅力因子 未來能被有效的利用於市場，使感性工程的觀點也能跨領域於角色設計範疇之應用。

It has become a trend the contemporary visual multimedia hybrids of therianthropy shape from commercial dolls to the film virtual characters. Characters continue to variety of hybrid of therianthropy shapes and meanings from ancient and modern. The attractive factors of characteristic shapes are the important elements of the senses of consumers. This study observes that the role of hybrid of therianthropy in the contemporary film industry is increasing. The audiences are also interested and curious about these unknown roles. Many hybrid of therianthropy shapes have a considerable degree of resonance to consumers’ emotion that shows if we want to attract the audience emotion, we create the appearance of hybrid of therianthropy that and internal meaning of hybrid of therianthropy shapes symbol must also meet the consumer's expectations. This study collects hybrid of therianthropy roles from popular fantasy and science fiction film during2000 to 2016, according to the rating list of the Hollywood fantasy film selected a high score of 51 films that total of 159 hybrids of therianthropy roles. The researcher invites 10people who have high passion to depth interviewwith the construction method that in order to understand the audience expectations to the intrinsic and external the hybrid of therianthropy shapes. From the experimental results get the attractive factors of the hybrid of therianthropy shape in films: "original evaluation", "specific characteristics" and "abstract reasons". This study analysis attractive factors of the hybrid of therianthropy shapes that could provide the design reference in the future. It is expected that the attractive factors of the hybrid of therianthropy will be effective to the market, so that the "Kansei Engineering" can also be applied across the field in the field of character design.