篇名 | 風險承擔決策的多重參考點:企業研發活動的實證 |
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卷期 | 11:1 |
並列篇名 | The Multiple-points of Risk-taking Decision: Evidence from Corporate R&D Activities |
作者 | 曾真真 、 簡俊成 |
頁次 | 101-125 |
關鍵字 | 研發投資 、 風險承擔 、 破產風險 、 參考點 、 R&D investment 、 risk-taking 、 bankruptcy risk 、 reference points 、 TSSCI |
出刊日期 | 201802 |
DOI | 10.3966/199687602018021101004 |
單一參考點是個人和組織風險承擔決策相關文獻的核心論述,這些文獻以參考點將決策結果區分為利得或損失,並且主張決策者是否承擔風險係基於對利得或損失的回應。然而,近期的文獻開始致力於發掘多重參考點,為瞭解多重參考點對風險承擔決策的影響,本研究整合企業行為及前景理論,並納入不對稱及非線性的考量。以2009至2014年間上市(櫃)之電子資訊業的2,974筆資料檢驗多重參考點的決策模型,研究結果發現,當實際績效超越歷史績效時,則社會比較績效與R&D投資呈U型關係;相對地,實際績效低於歷史績效時,則破產風險與R&D投資呈倒U型關係。
The single reference point is central to literatures of individual & organizational risk-taking decision. These researches adopted a single reference point separating regions of gain from regions of loss, and advocated that risktaking is responsive to changes in gains & losses. However, recent literatures have begun to explore multiple reference points within risk-taking. To gain a better understanding of how multiple reference points affect the risk-taking decision, this study integrates the concepts of behavior theory & prospect theory to represent the context dependence in risk-taking behavior by incorporating asymmetric & nonlinear responses. We thus examine the multiple reference points of risk-taking decision by using 2,974 public offering firms as data set from Taiwanese electronics manufacturing industry from 2009 to 2014. Empirical analysis results show that the social-aspiration performance and R&D investment presents U-shape relationship when the actual performance exceeds the historical performance. In contrast, there is an inverted U-shaped relationship between the bankruptcy risk and R&D investment when the actual performance below the historical-aspiration performance.