Because web browsers offer essential Internet-based services with no clear profit model and no registration or login requirements, this empirical study examined the factors influencing user intention to switch Internet browsers. Through the cross-national survey, this study found neither satisfaction nor familiarity significantly influences switching intention among respondents in any country, whereas experience, attraction, and preference considerably influenced the switching intention of users in all three countries. Attracting new users to a web browser relies on attractiveness, but retaining those users relies on a positive experience. The results of this study suggested that web browser use is highly ingrained in daily routines because of user preferences, and that user preferences create habits that form daily routines. This study also observed contextual effects that have already been extensively discussed.