共享價值是維繫社會運作的制度性力量，但共享價值並非一成不變，也未必是全民共識。本研究以2006～2011年《自由時報》與《蘋果日報》的副刊所展示的「對愛情的意象」、「對愛情的態度」、「對分手的描述」表示臺灣社會關於愛情的共享價值，以對應分析圖像呈現臺灣社會關於愛情的共享價值在不同時間與不同行動者之間的差異。本研究發現，在「對愛情的意象」、「對愛情的態度」方面，《自由時報》與《蘋果日報》的副刊所展示的內容各有其特色，《自由時報》傾向於揉合傳統與現代的愛情觀，《蘋果日報》則傾向新時代愛情論，共通的愛情價值觀是「讓自己快樂」先於「彼此的幸福美滿」。在「對分手的描述」方面，不同年度兩大報紙的副刊呈現相似的分手態度。本研究所陳關於媒體的愛情展示有助於我們瞭解臺灣社會愛情的共享價值可能隨著時間而更迭，且不同行動者對之有不同的意義詮釋，展現了文化的多元性與共同性並陳的樣貌。

The shared value is the institutional force that sustains the operation of the society, but the shared value is not static or may not be the consensus of the people. This research focuses on the reports of the two mainstream newspapers in Taiwan, the Apple Daily and the Liberty Times, from 2006 to 2011 as its research objects, combining the methods of quantitative correspondence analysis and qualitative content analysis to analyze and explore the transformation of the images of love, attitudes toward love, and the description of breakup. This research finds that the Liberty Times is inclined to have the love values integrated with the traditional and the contemporary, while the Apple Daily predisposes the love discourse for the new era. Both newspapers address the practical facet of love, common values of love are “making oneself happy” ahead of “being happy with one another”, and the importance of a rational gesture and demeanor for breakup, and the value for men and women alike to be independent and initiate in pursuit of love. This research is helpful to understand that the existence patterns of shared value in a society are both diversity and commonality.