本研究為瞭解視覺辨識美術字體設計的判讀再認效率，採用「促發效應實驗」的概念進行實驗研究，以分析人們判讀美術字體反應的快慢，進而解析其再認效益。如受試反應快即代表關聯性強，視覺辨識效率高，而受試反應時間慢，即代表關聯性不高，其視覺再認效率差。實驗研究分為兩階段，第一階段採「內容分析法」，美術字體透過文獻的整理進行編碼與定義，共可分成七種「漢字設計樣式」：原筆畫字形設計、減筆畫字形設計、連字設計、字形添加造形元素設計、圖形取代字形設計、具象造形字形設計、筆畫位移重組字形設計，以及一組標楷字作為控制組。第二階段採「實驗法」，透過隨機60位受試者，以促發效應的程序，進行「漢字設計判讀實驗」的判讀反應。實驗結果發現：一、不同「受試者背景」並不影響反應時間的快慢，表示研究樣本適用於每位來自不同領域的受試者；二、整體反應速度由快至慢，依序為：控制組、原筆畫類和減筆畫類、字形添加造形類、位移重組類、連字類、圖形取代類、具象造形類。

In order to understand the efficiency of visual recognition of artistic characters, this study adopted the concept of priming effect in the experimental researches. The speed of identification of artistic characters was analyzed to further determine their recognition efficiency. High speed suggests great relevance and high visual recognition efficiency, while low speed suggests the otherwise, or resulting from other phenomena. The experimental research was divided into two stages. The first stage focused on content analysis. The second stage focused on experimental research. Sixty subjects were randomly selected to participate in the identification experiment of character designs based on the procedure for priming effect. Experimental results determined by two-way mix ANOVA shows that: (1) The background of the subjects does not have any impact on their speed of response, which suggests that the research subjects are applicable to all subjects from different fields; (2) The overall speed of response ranking from high to low are as follows: control group, characters of the original strokes and characters of reduced strokes, characters consisting of shaping elements, characters of reconstructed strokes, characters of ligature strokes, characters replaced by figures, and characters based on a concrete image. Excluding the control group without experimental treatments, the most easily recognized character design is characters of the original strokes and characters of reduced strokes, while the most difficultly recognized one is characters based on a concrete image.