本文探討聯合報和自由時報在2008 年總統大選期間，如 何運用類別身分建構周美青的形象。研究顯示，報紙將其言行 舉止與社會性別、職業、道德、國族認同身分聯繫在一起，藉 以產生意義脈絡並營造形象，進而反映出類屬身分知識背後的 社會論述邏輯。本文也發現，目前臺灣社會對女性性別角色的 論述呈現多元化現象，對特權現象有高度的不滿，並對政治人 物的道德及國族認同有高標準的期待及要求。

This essay explores how United Daily News and Liberty Times constructed Mei Chin Chou’s images by categorization identity during the 2008 Taiwan presidential campaign. The result indicates that identities are bounded with different activities to create the context of meanings and to construct images by the media reports from the perspectives of gender, vocation, morality, and nationality. These reports also reflect the social discursive logic about categorization knowledge. Through the analysis of the reports, the author finds that there are diverse discourses about female gender roles, a great discontent with privileges, and a high standard of expectations and requirements for politicians’ moral and nationality identity in Taiwan society.