時代不斷的演變，從以往人們所熟悉的雜貨店形式，到為了滿足消費者各式需求，逐步的轉變成大賣場、便利商店，以及超市等類型。而全聯福利中心在大賣場及便利商店兩種既有的零售通路中，以社區便利中心型商店的定位投入此競爭激烈的市場，目前已成功地在消費者心目中建立了良好的品牌印象。本研究為探討個案賣場對於其經營環境做五力分析，深入了解門市營運管理的概況，並找出在門市營運管理下，公司促銷計畫的執行與運作的方式，以及對應的如何去經營及處理有關顧客問題的管理要項，藉由以全聯福利中心店家的個案剖析，能夠認識並學習到全聯福利中心的嚴謹管理模式，最後則提供建議做為改善門市營運之參考。

The continuous evolution of the era has evolved from the traditional form of grocery stores to hypermarkets, convenience stores, and supermarkets, and so on. PX Mart, one of Taiwan’s leading retailers, has two outstanding retail forms, namely, hypermarkets and convenience stores. At present, it has succeeded in establishing a good brand image in the minds of Taiwan’s consumers. . This research aims to explore PX Mart with five force analysis of its operating environment, to provide an in-depth understanding of its operations management, and to find out how the company’s promotional plans will be implemented. The implications of the findings for retailing managers are also discussed.