美國雖然在1987年開始實施第一個品質報告卡，但是因為成效不彰，2010年即開始改革及宣示公開民眾真正需要且容易了解的資訊。反觀國內，報告卡雖已實施10年左右，但公布的資訊仍以專業的技術品質資訊為主，這類型的資訊雖然也很重要，但不完全是民眾就醫選擇主要參考的資訊，因此，本文提出品質報告卡成功之鏈，第一步即是要客製化病人需求的資訊，本文從報告卡成功設計的架構出發，然後詳細描述客製化病人需求資訊的重要性，以及萃取病人需求資訊的一些考量，期望能給主管機關應用參考，以及引發相關學者進一步的研究。

Although the U.S. implemented the first quality report card in 1987, due to its ineffectiveness in 2010 the country began to reform and declare that disclosed information should be truly needed and easily understood by citizens. In contrast, quality report card system has been in effective for around 10 years in Taiwan, but the disclosure of information primarily focuses on professional and objective information. While this type of information is also important, it may not completely match the main reference information for choosing health care facilities. Hence, our article proposes a chain of successful report card design in which the first step is to tailor patients’ need for information. We start from the framework of successful design and then in greater detail describe the importance of tailoring patients’ needed information along with some considerations of eliciting the information from the patients. We believe this format provides some pragmatic implications for authorities and can help scholars further advance related research.