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篇名 社會企業商業模式關鍵成功因素之研究
卷期 26:3
並列篇名 Key Success Factors in Social Enterprise Business Models
作者 陳隆輝薛昭義黃子明
頁次 381-414
關鍵字 社會企業商業模式關鍵成功因素層級分析法德菲法Social EnterprisesSocial EnterprisesKey Success FactorsAnalytic Hierarchy Process Delphi MethodTSSCI
出刊日期 201809
DOI 10.6160/SYSMR.201809_26(3).0001

中文摘要

2014 年行政院公布「社會企業行動方案」,引用興起於歐美的社會企業 概念,以解決台灣的一些社會問題。但台灣社會企業發展經驗落後歐美,因 此,探討社會企業商業模式關鍵成功因素即為重要的議題。本研究以立意抽 樣挑選5 家台灣社會企業,並以Osterwalder 商業模式為架構,進行訪談並萃 取資料。再透過修正式德菲法,由專家群體決定出評估之準則,並將結果用 以建構AHP問卷之層級架構,包括4 大構面與15 項關鍵成功因素進行實證。 研究結果發現,「價值認同」、「社會使命」、「顧客關係」、「社會創新」與「價 值主張」等,位列前10 項重要因素,整體15 項因素亦符合多數學者提出之 經濟與社會雙重目的。最後,提出研究建議,做為台灣社會企業經營之參考, 達成政策推動之美意。

英文摘要

The Taiwan government's executive branch announced the "Project for Social Enterprises Action Plan," As such, ideas and concepts used by social enterprises in the US and Europe offer new possible solutions for addressing problems in Taiwanese society. It is important to examine the key success factors for social enterprise business models. In this paper, we use purposive sampling methods with five Taiwanese social enterprises serving as case studies. Adopting Alexander Osterwalder's "Business Model Canvas" as a framework, we designed interview guidelines and carried out semi-structured interviews for these case studies. After compiling data and information from the interviews, a summary of main items was created. This summary was used to produce evaluation criteria for social enterprise business models by employing the Modified Delphi Method with expert panels that included scholars in related fields and business professionals. Taking these results, the analytic hierarchy process (AHP) was then used as a framework to create expert questionnaires. These results consist of 4 Dimensions and 15 key success factors. At the final stage, empirical data was collected and used to calculate a numerical weight or priority for each element of the hierarchy. In summary, this paper has found that in business models value identification, social purpose, customer relationship, social innovation, and value proposition received the highest weighted scores. These results are in line with our interviews, as well as with the economic and social purposes of social enterprises as defined by scholars. Finally, social enterprise organizations are encouraged to refer to this paper’s 15 key success factors and deploy operational resources in agreement with the stated operational definitions, so as to better achieve corresponding organizational goals and realize their specific social missions and values.

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