為探究香港如何運用歷史建築活化思維，推動文化創意園區經營發展，本研究選擇以香港指標性的創意中心「PMQ元創方」為個案，藉由群聚理論基礎，從「定位與現況」、「營運策略」、「創意氛圍」、「資源整合」、「品牌形塑」、以及「未來發展」等六大面向，透析其經營策略。本研究訪談PMQ元創方管理有限公司副總幹事與高級主任，以及七家進駐企業後，以專家會議方式針對訪談內容及文本資料進行分析。研究發現PMQ元創方現由非營利組織營運，並作為香港指標性創意中心，以文物保育為重要前提，創造商業經濟價值。PMQ元創方以「微型企業的推進器」為使命，善用資源整合、媒體布局、建構群聚生態等策略，成功地協助進駐其中的微型企業快速茁壯！

In order to study how Hong Kong innovates thoughts by reusing historical buildings, promoting cultural creative industries, this study has selected the iconic creative center in Hong Kong, the “PMQ Creative Industries,” as individual cases. Based on clustering theory, this study has discussed its industries operation strategies in six main aspects, which are “Positioning and Current Status,” “Operation Strategies,” “Creative Atmosphere,” “Resources Integration,” “Branding,” and “Future Development.”This study had gone through interviews with vice executive secretary and managers of PMQ Management Co. Ltd. Seven stationed enterprises also gone through interview. The inteview results and the text data was analyzed in expert meetings. The results shows that PMQ, operated by non-profit organization and as an iconic creative center in Hong Kong, has taken heritage preservation as an important premise in order to create economic values. PMQ sets the mission as the“propeller of micro-enterprises.”PMQ has well conducted resource integration, media planning, and clustering society establishing. They successfully assist the stationed micro-enterprises growing rapidly.