我國自開放陸客來臺觀光，觀光人潮大幅成長，尤其國立故宮博物院，自陸客開放來臺觀光至今， 陸客參觀人次逐年倍增；然而，參觀人次增加亦引起參觀品質低落之極大爭議，為此，國立故宮博物院 不斷推出因應措施，如參觀人流管控、門票票價之調整、延長開放時間等，惟至目前為止效果十分有限， 有待院方更加努力改善問題。 本研究以觀察法、文獻分析法、問卷調查法進行研究，得出每日入館尖峰、離峰時段、最受歡迎的 人氣展品，以及以Doxey 在1975 年所發展「激怒指數」模型，驗證陸客以外之遊客與居民對於陸客日增 所處之發展階段，結果有近八成受訪者表示故宮遊客已趨於飽和，無法容納新增之遊客，設施與資源使 用上產生衝突，此為「厭煩階段」；另外，有一成三受訪者表示遊客導致所有不便與不悅，甚至排斥遊 客到訪，此即「對抗階段」。 最後，本研究試圖提出建議方案，期待提升參觀品質，提供友善舒適之參觀環境；就短期而言，建 議評估觀眾乘載量、加強人流控管，以降低尖峰時期入館人次、調整人氣展品空間與位置等；而長期而 言，應盡速推動大故宮計畫，擴增場館空間為當務之急。

A controversy of increasing number of visitors leading to deterioration of exhibition visitors’ experience has become one major problem encountered by National Palace Museum. Since Taiwan began allowing mainland Chinese travelers to visit, the visiting crowd to Taiwan has greatly expanded. At National Palace Museum in particular, the number of mainland Chinese visitors has doubled year by year. Nonetheless the relevant measures in the Museum’s attempt, such as visiting traffic control, adjustment on the admission, extension of opening hours, have not been proven effective. More efforts may be needed to better solve the problems. This study applies research approaches including observation, document analysis, and questionnaire survey to summarize the peak hour and off-peak hour and also the most popular exhibit. Further the study incorporates Doxey’s Irritation Index (“Irridex”) model developed in 1975 to verify the result of survey regarding the feelings of residents and non-mainland-Chinese tourists towards the phenomenon of mainland Chinese visiting population expansion. Consequently up to around eighty percent of the interviewees consider that the visiting population to National Palace Museum has reached saturation; there is little capacity to accept new visitors and conflicts for using facilities or resources have emerged. The interviewees’ response can be classified as at “irritation stage”. On the other hand, around thirteen percent of the interviewees have expressed hostile attitudes to the inconvenience and unpleasant experience caused by the tourists and even started to reject tourism. These residents have come to “antagonism stage” by here. Finally the essay attempts to propose feasible solutions to enhance the quality of visitors’ experience and to provide a friendly and comfortable visiting environment. In the short term, suggested measures include to evaluate the Museum’s capacity of visiting population, to improve visiting traffic control so as to disperse the crowd during rush hour, and to rearrange the space and location of popular exhibits. Whilst in the long term, expanding the museum and its space may be the top priority.