在體育隊伍的訓練上，「以賽代訓」已十分普遍，證諸於學理，即是藉由情境學習，達到依時程進行學習的目的，這種教學方法對於技職院校行銷類課程的教學進行極有幫助。本研究探討如何利用三創競賽之賽程進行，結合行銷類課程鼓勵學生合作學習及自主學習，以達到課程目標。本研究並提出三創競賽獲獎方程式，希望能對有志於輔導學生參加三創競賽的老師們有所助益。

To train sports teams, “replacing the training with real game/competition” has become very common. That is, through the situational learning, the objectives of the training can be achieved. This methodology is useful when it applies to the marketing courses teaching. This study explores how to use the business planning competition, combined with marketing courses to encourage students to cooperative learning and active learning to achieve the curriculum objectives. The study proposed the winning formula for business planning competition, hoping to help the teachers who coach students to participate in business planning competition.