本研究以國內三大報紙過去十年期間有關菸害相關議題的報導爲 分析樣本，透過內容分析法探討其在報紙新聞中所呈現的風貌。研究結 果顯示：（1)刊登數量高峰出現在1997年反菸防治法實施當年；(2)報導 類型偏向新聞導向；（3)報導議題以反菸政策的制定實施及防治宣導活 動爲主；（4)報導型態多出現在硬性新聞版以純新聞的方式呈現；（5)引 用消息來源主要來自政府單位、官員及醫療學術單位；（6)報導中性語 氣最多(31.2%)，其次爲正面（29.9%)及負面（27.1%)。

This study aims to investigate how antismoking and the related issues are presented in the news during the past decade. A content analysis of the 1325 articles related to tobacco related issues, appearing in three newspapers with large circulations in Taiwan, was conducted. Results of the study showed that: (l)the peak appeared when comprehensive antismoking legislation enacted in Taiwan in 1997; (2)Most antismoking related issues coverage were news oriented, (3)The most frequent themes were tobacco legislation and antismoking campaign activities; (4)Most are found in hard news page and presented by pure news style; (5)News sources of the storied centered around government officials, medical experts and scholars; (6) Events that were covered antismoking related issues were as neutral (31.2%), as positive (29.9%) and as negative (27.1%).