本研究探討家庭因素對兒童看電視時間的影響。資料來源為台 灣出生世代研究調查，共計20,157 名全國代表性十八個月大兒童。 研究發現：這些兒童平均一天看電視時間為105 分鐘；家庭因素中， 居住城市的都市化程度、母親教育程度、母親國籍、家庭收入、白 天主要照顧者、父母親看電視時間，都顯著預測兒童看電視時間。 建議未來研究進一步探討，父母親對電視的態度和幼兒看電視行為 之間的關係。

Television (TV) is probably the first mass media experience for children born in the era of electronic media. Moreover, TV may play a substantial role in their adult lives. This study investigated the familial factors that influence 18-month-old children’s television viewing time. Data for the analysis were sourced from the Taiwan Birth Cohort Study dataset of 20,157 nationally representative 18-month-old children born in 2005. The results indicate that on average, an 18-month-old child’s TV viewing time was 105 minutes per day, and that maternal education, nationality, family income, caregiver, and parents’ TV viewing time were significant predictors for children’s TV viewing time. Future research can explore the influence of parents’ attitudes toward TV on their children’s TV viewing behavior.