本研究旨在分析陸軍隊徽圖案的造形元素特徵，並探討所產生的視覺意象影響。為能了解有關隊徽所傳達的軍事文化意涵，以及對於群眾的心理認知影響，採用文獻蒐集、問卷調查及語意差異法進行研究。研究範圍為陸軍部隊現有編制之聯兵旅級以上層級的隊徽為主，共蒐集了50枚具有使用紀錄的隊徽，再篩選採樣出28枚具有特色及單位代表性的軍隊徽章。經由10位具有軍事背景的視覺設計相關專業人員分析其隊徵的各種造形元素特徵，進行意象語彙專家萃取，並且運用語意差異法編製調查問卷，透過SPSS統計軟體實施統計分析與處理。研究結果顯示，從因素分析可萃選出「大膽革新型－獨特自信型」、「輕快感性型－穩重理性型」及「柔軟休閒型－堅毅專業型」三種評量向度，並建構其視覺意象空間座標，並能從彼此的相對位置來了解隊徽之間的意象關係。另外，依造形元素特徵區分5個類別的視覺意象評價均達顯著水準與正相關，由此可知，本研究納歸與發現的造形元素種類與群眾視覺意象認知，可提供未來在軍事相關議題的視覺圖像設計的參考。

This study aims to analyze the elements of the Army troop logo feature patterns and presents the impact created by their visual imagery. Several research methods are used including literature reviews and questionnaire surveys and semantic differences, to comprehend the military cultural implications these troop badges’ tries to demonstrate. Fifties troop badges above the brigade level are collected, and twenty-eight of them are selected based on their uniqueness and Representatives. Ten visual-design related professionals with the military background are asked to analyze those troop badges’ various morphological elements with a result of vocabulary expert extraction. A questionnaire is compiled by the semantic difference method based on the findings above, and the results are processed by SPSS statistical software. The results by the factor analysis show the grouping of three major patterns, "Bold and Innovative – Unique and Confident", "Light and Sensitive – Steady and Rational" and "Soft and Relaxing – Determinate and Professional". A visual imagery’s spatial coordinate is also constructed to show relative positions among troop badges. In addition, the relationships among all five categories of visual imagery evaluations are positive and significant. It is concluded that these formative element types have the potential to be applied in the military-related events which require visual image design in the future.