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篇名 設計思考導入國防事務傳達對讀者接受度之初探-以我國2017年國防報告書為例
卷期 114
並列篇名 Exploring the Application of Design Thinking to National Defense Policy Publication and Readers’ Acceptance: A study of 2017 National Defense Report, R.O.C.
作者 胡定傑
頁次 175-236
關鍵字 設計思考視覺設計資訊圖像國防政策Design thinkingVisual designInfographicsNational defense policy
出刊日期 201906

中文摘要

本研究旨在透過設計思考之創作流程,將複雜的國防政策轉化為易於理解的表現形式,並探討讀者藉由創新設計思維提高對於國防資訊接受之意願。本研究以國防部定期出版之政策刊物《國防報告書》為例,探討其自1992年出版、2006年起融入美術編輯,並於2017年導入資訊視覺化表現之歷程。研究過程參考歷冊網路下載率及銷售増減,透過次級資料分析及問卷調查等方式,暸解讀者對於將設計思考及視覺傳達設計思維運用於國軍事務推展所帶來的創新性感受,研究結果可得知:(1)透過設計思考流程之視覺設計作品確實能夠使讀者對於國防刊物之既定印象改觀;(2)資訊視覺化有助於提升讀者閱讀興趣,並有效理解所傳達之政策。因此,本研究主張運用「設計思考」流程、及「視覺設計」之創新表現手法,透過現今各式宣傳載體,有助於提升民眾對於國防政策之接受程度,及其未來的發展與可能性。

英文摘要

The purpose of this research is to transform complex defense policies into easy-to-understand expressions through the process of design thinking and to explore readers’ willingness to accept defense information via innovative design. This study gives an account of the evolution and development of National Defense Reports, R.O.C., a policy publication published by the Ministry of National Defense on a regular basis. By using the Reports’ publication statistics as well as secondary data analysis and questionnaire survey, the study aims to understand readers’ reactions and feedback on the application of visual design to publications of national defense affairs. Results showed that (1) visual design works through the design thinking process can indeed make readers change the established impression of national defense publications; (2) Information visualization was conducive to enhancing readers’ reading interests and effectively understand national defense policies. Therefore, this study argued that the use of the "design thinking" process, “visual design” of innovative expression techniques, through various propaganda vehicles, can help enhance the public’s acceptance of national defense policies as well as promote future development and possibilities of national defense policies.

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