本研究旨在探討日本親子旅遊之目的地意象、知覺風險、流暢體驗與休閒效益之關係，分析在不同人口統計變項之下，各變項間的差異情形；歸納變項間之相互影響，並驗證知覺風險、流暢體驗在目的地意象與休閒效益間之中介效果。以日本親子旅遊參與者為研究對象，採立意抽樣，共發放500 份問卷，有效樣本為448份，有效回收率89.6%，採用IBM SPSS 22 版進行統計分析，以敘述性統計、獨立樣本 t 檢定、單因子變異數分析及迴歸分析等方法，進行資料彙整與分析。研究結果發現：不同人口統計變項在目的地意象、知覺風險、流暢體驗與休閒效益有部分顯著差異；目的地意象對知覺風險有顯著負向影響；目的地意象分別對流暢體驗與休閒效益有顯著正向影響；知覺風險分別對流暢體驗與休閒效益有顯著負向影響；流暢體驗對休閒效益有顯著正向影響；目的地意象、知覺風險、流暢體驗能有效預測休閒效益，其中以知覺風險之「心理風險」構面預測力最佳。在檢測中介效果部分，知覺風險、流暢體驗在目的地意象與休閒效益之間皆有部分中介效果。

The aim of this study was to discuss the relationships among the destination image, perceived risk, flow experience and leisure benefits of the parent-child tourism in Japan. Simultaneously, analyzed the differences of different demographic variables in all of then mentioned above. Furthermore, verify the mediating effect of perceived risk and flow experience between destination image and leisure benefit. The objects were the participants of parent-child tourism in Japan. Purposive sampling was conducted the questionnaire survey. Total of 500 questionnaires were distributed and 448 valid samples were retrieved, with an effective response rate of 89.6%. The statistic software IBM SPSS 22 was used for data analysis. The statistical methods included descriptive statistic, independent-samples t-test, One-way ANOVA, and regression analysis. The major findings of this study were summarized as follows. The different demographic variables have partial significant differences in the destination image, perceived risk, flow experience and leisure benefits. Destination image has significant negative effect on perceived risk. Destination image has significant positive effect on flow experience and leisure benefits. Perceived risk has significant negative effect on flow experience and leisure benefits. Flow experience has significant positive effect on leisure benefits. Finally, destination image, perceived risk and flow experience can effectively predict leisure benefits. Meanwhile, the “psychological risk” dimension of perceived risk has the best prediction. Regarding mediator effect, perceived risk and flow experience both have partial mediation on the relationships between destination image and leisure benefit. The study makes up the gaps of previous studies in using destination image, perceived risk and flow experience to predict leisure benefits. This research also confirmed the mediating effects of perceived risk and flow experience on destination image and leisure benefit. Hoping the results of this study will provide the travel planner, tourism industry and relevant government department as references for planning the tourism products.