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臺灣傳播學刊 TSSCI

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篇名 身體圖式行為與互動文本的創作原則:現象學視角下的討論
卷期 36
並列篇名 Body Behavior and the Interactive Module: On the Theory of Phenomenology
作者 李明哲
頁次 159-193
關鍵字 互動文本身體行為梅洛龐蒂現象學創作理論interactivitybody behaviorMerleau-Pontyphenomenologywriting theoryTSSCI
出刊日期 201912
DOI 10.3966/172635812019120036005

中文摘要

本研究從身體圖式行為對互動模態文本意義給出的影響為探討出發點,在論述演繹過程逐步揭櫫數位互動文本創作三原則:(1) 所選用的互動模組要具有一定的社會化熟悉度;(2) 文本行為形式與文本布局形式的範疇直觀內容,兩者必須是相容的;(3) 含義意向複合體與含義充實之媒材內容意義,要能具有相即性。本研究對「身體行為」特別強調,因之,梅洛龐蒂知覺理論脈絡中對「身體行為」的探討面向,成為重要理論資源及依據。經由對胡塞爾現象學表述意向性理論之考察,本研究提出數位互動文本意向性結構,並據此進行討論。

英文摘要

In this paper, the author uses the perception theory of Merleau-Ponty to discuss the relationship between body behaviors and the understanding of interactive articles. The reading and creation of an interactive digital article require the skill of triggering interactive movements woven within the article. Therefore, the understanding and creation of such an article definitely involve bodily movements. Following this argument, a strategy is proposed for the creation of a digital interactive article. By following this strategy, this paper proposes that a creator may thus be able to correctly communicate with their audience by using interactive components.

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