本文首先簡述美國如何藉冷戰之便執行其圍堵政策，將共產勢力阻隔在亞洲大陸，並因此全面性地影響中華民國政府的施政與臺灣居民的生活，更順理成章透過經濟與文化生產向臺灣輸入美國的價值，宣揚美國的生活方式，鞏固美國的國家利益。真正的冷戰其實發生在政治與意識形態領域。本文試以黃春明的短篇小說〈蘋果的滋味〉與〈我愛瑪莉〉，以及王禎和的長篇小說《玫瑰玫塊我愛你》為例，探討冷戰時期作家如何觀察和思考美國對臺灣社會與民眾心理所帶來的影響。本文特別指出，黃春明與王禎和以近乎突梯滑稽的諷世小說狀寫在美國所支配的冷戰文化下臺灣居民的精神狀態與行事反應，對美國文化霸權所造成的價值扭曲現象多所反省，其小說的批判意義昭然若揭。

This paper begins with a short account of how the U.S. took advantage of the Cold War to deploy its policy of containment in an attempt to counter communism in Asia. The fact also made possible the visible American presence in the politics of the R.O.C. and the quotidian life of the people of Taiwan during the Cold War period. The Cold War was in fact fought mainly in the realms of politics and ideology. It was, therefore, through economic and cultural productions that American values and life styles were exported to Taiwan as a way to safeguard the national interests of the U.S. This paper will look at the writings of Huang Chunming and Wang Zhenhe, two major Taiwanese writers, to investigate how they observe and contemplate the American influences upon the mindset and psychology of the people of Taiwan. It points out that both Huang and Wang explicitly make use of satire as a form to delineate farcically the spiritual conditions and behavior of the people under the sway of the Cold War culture. Their writings can thus be seen as a critique of American cultural hegemony during the Cold War period.