本研究旨在探討科學傳播模式暨綠色環保意識與消費行為決策之關聯研究，研究者擬調查具備綠色環保意識之油電車購買者，並以油電車購買者為研究對象進行調查，探討因科學傳播模式不同而對於消費行為決策之影響，以及進一步透過迴歸分析探討綠色環保意識產生中介變項之間接影響，並逐步確立科學傳播模式和綠色環保意識影響消費行為決策之可能路徑。本研究依據重要結論針對政府機關、油電車商、消費者提出具體建議，以此作為消費行為決策之相關領域的重要參考。

The purpose of this study is to explore the relationship between scientific communication model and green environmental awareness and consumer behavior decision-making. The researchers intend to investigate the purchasers of green electric vehicles with green environmental awareness, and explore the purchasers of different background variables due to different scientific communication modes. The impact of consumer behavior decision-making, and further explore the inter-influence of mediation variables through regression analysis, and gradually establish the possible path of scientific communication mode and green environmental awareness to influence consumer behavior decision-making.