本研究以接收分析理論為主軸，採用深度訪談法，通過分析彈幕的功能、使用彈幕之動機、對彈幕視頻內容之理解三個方面，探索彈幕對於閱聽人閱聽方式的改變。研究發現彈幕可分為八大類；功能可歸納為「娛樂」、「資訊」和「互動」三種功能。不同彈幕會對閱聽人的感受和行為造成不同的影響。但在其影響下，大部分閱聽人仍能自主地意識到影片原本所要表達的意涵。在共創文本的新媒體情境下，閱聽人同時扮演生產者與接收者的角色。

"Danmaku" is a new video comment form, which has gradually entered the mainstream video platform in recent years. This study adopts the in-depth interview method, through analyzing the function of Danmaku, the audience's motivation to using Danmaku, and the audience's understanding of the video content of Danmaku, to make an overall analysis and explore the influence of Danmaku on the audiences. The study found that the two features of "group entertainment" and "instant information provision" of the Danmaku, which were the biggest differences from the traditional video comments in the past. Moreover, in this co-authored content text, most audiences can still independently realize the original meaning of the video.