近年來綠色消費主義開始受到國際的重視，人民應重視綠色消費概念，並保持良好的綠色消費態度，讓環境永續發展。本研究以綠色消費概念、態度和行為來探討國立高雄科技大學楠梓校區之管理學院日間部學生對這三者認知為何以及影響，並提供大學生從事綠色消費行為的建議。本研究以國立高雄科技大學楠梓校區之管理學院學生為調查對象，並利用問卷調查方式進行資料收集，共調查400位學生，回收有效問卷392份，回收率98%。經過量化統計分析後，研究發現如下：一、在綠色消費概念、態度及行為上女生平均皆比男生好。二、在綠色消費概念、態度及行為上，有打工、工讀者較佳。三、綠色消費概念對綠色消費態度以及行為的影響皆為顯著，表示中介效果存在。根據研究結果，本研究建議：1.學校在課程中加強男同學的綠色消費觀念。2.對沒有打工的同學加強綠色消費資訊的傳遞。3.學校可增設引導綠色消費態度的課程。

In recent years, green consumerism has begun to receive international attention. The people should pay attention to the concept of green consumption and maintain a good attitude towards green consumption so that the environment can continue to develop. This study explores the reasons for the influence of the daytime students of the School of Management of the National Kaohsiung University of Science and Technology School on the concept of green consumption, attitudes and behaviors, and provides suggestions for college students to engage in green consumer behavior. The questionnaire was conducted in random sample of the daytime students of the school of the Management of the National Kaohsiung University of Science and Technology School. A total of 400 students were surveyed in this study, and 392 valid questionnaires were collected with a recovery rate of 98%. The collected questionnaires were statistically analyzed by the statistical software SPSS 21 Chinese version. The research found the following: First, the average female students in green consumption concepts, attitudes and behaviors are better than male. Second, in the concept, attitude and behavior of green consumption, those who have worked are better. Third, the impact of the concept of green consumption on green consumption attitudes and behaviors is significant, indicating that the intermediary effect exists. According to the research results, this study suggests: 1. The school can strengthen the concept of green consumption of male students in the curriculum. 2. Strengthen the transmission of green consumption information to students who have not worked. 3. Schools can add courses to guide green consumption attitudes.