台灣俗諺具備獨特的語言文化特色，透過口語與文字書寫等方式流傳，是質樸的生活經驗與智慧，也是民間文學的瑰寶。台灣文學作家康原熟稔俗諺，又勤於寫作與探索新的文學媒介，是個具有傳統性與開創性的作家。本文將探討康原如何把詩歌的形式美與台灣俗諺的真與善巧妙結合，以兼具文化行銷與藝術創意的手法為書寫理念，創作具有個人風格的詩歌。2010年以後，康原將詩歌作品透過電子多媒體為載體，製作與推廣台語詩歌，並將俗諺安插於其中，為台灣俗諺的推廣開拓了新的面向，本文將嘗試分析整理康原的這一系列創作與推廣模式的運作方式。

Taiwan proverbs have the language and cultural characteristics, through the spoken and written word spread, etc., it is the rustic life experience and wisdom, but also a treasure of folk literature. Taiwanese literature writers Kang Yuan familiar proverb, but also to explore new ground with the writing and literary media, is a man of tradition and creativity writer. This article will explore the unique combination of truth and goodness Kang Yuan how formal beauty of poetry and Taiwan proverb to both cultural and artistic creative marketing approach to writing philosophy, poetry creation has a personal style and practical literature. After 2010, Kang Yuan poetry through the electronic media as the carrier, production and promotion of Taiwanese poetry and proverbs placement and which, for the promotion of Taiwanese proverbs opened a new methods, this article will attempt to analyze the finishing Kang Yuan this series of works of creation and promotion patterns.