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篇名 懶人廚房料理食材包外送平臺設計與行銷之研究
卷期 23
並列篇名 Research on the Design and Marketing of “Easy Kitchen” Cooking Ingredients Package Delivery Platform
作者 樊祖燁李唯唯張雅鈞黃瑋婷林容安
頁次 073-092
關鍵字 食品安全均衡飲食有機農產品料理食材包Food SafetyBalanced DietOrganic Agricultural ProductsCooking Ingredients Package
出刊日期 202103

中文摘要

現今有許多人離鄉去工作或求學,這些年輕的外來人口常因諸多的不便,無法自行烹飪料理而選擇外賣或是速食來溫飽一頓。近幾年來,健康意識的抬頭,越來越多上班族及家庭主婦不希望因為外食而造成額外的身體負擔,希望自己也能夠親手料理食物。但卻因為有限的廚具與廚藝,不知道該如何下手或是料理。因此本研究設計了「懶人廚房」料理食材包外送平臺,希望透過平臺讓想自己做菜的消費者可以利用簡單的烹飪方式,就能夠品嚐到由有機農產品製作出的料理食材包,使自己也能夠輕鬆的把關健康。本平臺希望藉由與小農合作,將食材整理為可料理的形式後,利用真空包裝的技術包裝完成後,再透過冷凍車的運送,送達至消費者的手中。讓消費者收到料理包後可以快速且方便地烹飪菜餚。不但使小農有穩定的收入,更可以降低消費者對食安的疑慮,形成一個雙贏的局面。

英文摘要

Nowadays, many people leave their hometowns to work or study. They often choose takeaway or fast food to feed themselves because of many inconveniences and unable to cook their own food. In recent years, consumers’ health awareness has risen. More and more consumers do not want extra physical burden caused by eating out. They hope that they can cook food by themselves, but because of limited kitchenware and cooking skills, they don’t know how to start cooking. Therefore, this research designed an “Easy Kitchen” Cooking Ingredients Package Delivery Platform. Hoping through the platform, consumers who want to cook their own dishes can use simple cooking methods to taste the cooking ingredient packages made from organic agricultural products. Customers can easily cooks a meal. This platform hopes that through cooperation with small farmers, the food will be packaged using vacuum packaging technology after cooking, and then transported by refrigerated trucks and delivered to consumers. Allow consumers to cook dishes quickly and conveniently after receiving the cooking package. Not only the small farmers will have a stable income, but it will also reduce consumers’ doubts about food safety and create a win-win situation.

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