網路小說的興起，是時代流行，同時也是傳統文學的一大挑戰，相關討論不計其數。然不可否認，網路小說的興起有其必然因素，其與傳統文學也非截然斷裂，有一定相關性。本文由市場、文學、心理三方面進行討論，認為網路小說商業化，與市場操作、消費需求有關。網路小說雖然與傳統文學無論在創作形式、讀者地位、閱讀模式等有所差異，卻與傳統小說有承啟關係。由於生活壓力與功利心理，可以在短時間得到愉悅的網路小說成了放鬆的管道之一，但這種消費情感地快樂，只會加劇感官刺激的需求。然無論褒貶，都難以否定網路小說的興盛與流行。但唯有找到自己的定位，網路小說才能真正立足於時代與社會，在文學史上留下不可抹滅的痕跡。

The rise of web fiction is popular in the times and a major challenge for traditional literature. There are countless discussions about it. It is undeniable that the rise of web fiction has its own inevitable factors, and it is not completely disconnected from traditional literature and has certain relevance. This article discusses the market, literature, and psychology, and believes that the commercialization of web fiction is related to market operations and consumer demand. Although online novels are different from traditional literature in terms of creative form, reader status, reading mode, etc., they have an inherent relationship with traditional novels. Due to life pressure and utilitarian psychology, web fiction that can be enjoyable in a short period of time have become one of the channels of relaxation, but this emotional consumption of consumption only exacerbates the need for sensory stimulation. However, regardless of praise, it is difficult to deny the prosperity and popularity of web fiction. But only by finding its own position can web fiction truly be based on the times and society, leaving indelible marks in the history of literature.