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商管科技季刊

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篇名 企業轉型之路上研發密度的角色-BCG矩陣模型的應用
卷期 22:4
並列篇名 THE EFFECT OF R&D INTENSITY ON CORPORATE TRANSFORMATION-AN APPLICATION OF BCG MATRIX MODEL
作者 林憲平施家蓉陳姿妤林芸妃陳怡臻
頁次 427-464
關鍵字 BCG矩陣研發密度創新企業轉型企業績效BCG MatrixR&D IntensityInnovationCorporate TransformationFirm Performance
出刊日期 202112

中文摘要

許多文獻指出研發密度是企業競爭力的關鍵,本研究應用BCG矩陣之成長-市占率模型,將樣本分類為四種企業型態:問題事業、明星事業、金牛事業與落水狗事業。以之測試研發密度是否影響這四種型態間的企業轉型與企業績效。實證結果發現,企業的研發密度可成功驅動企業自問題事業轉型為明星事業、與明星事業轉型成為金牛事業。此外,實證結果顯示研發密度對於金牛事業轉型為落水狗事業階段,具有U型的非線性關係;換言之,存在最適的研發密度。本研究也發現企業轉型的發生顯著影響其企業績效。

英文摘要

A large number of studies have shown that the R&D intensity determinates corporate competitiveness. This study uses BCG growth-share model to categorize the sample into four business types: question mark, star, cash cow, and dog. We then analyse whether the R&D intensity affects the occurrence of corporate transformation among four types and firm performance. Results show that the R&D intensity successfully drives question-firm transiting to star-firm, and star-firm transiting to cow-firm. In addition, the result reveals a U-shaped relationship between the R&D intensity and the occurrence of cow-firm transiting into dog-firm, which indicates that an optimal R&D intensity exists. This study also documents that the occurrence of corporate transformation is significantly related to firm performance.

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