透過國內外相關文獻探討與實證研究，歸納出制度信任、知覺價值、態度、主觀規範與購買意圖五個變數並以生產追溯制度(QR CODE)為例來探討消費者對於政府所實施之相關措施的瞭解程度及影響。本研究利用電子問卷形式發放問卷蒐集調查樣本，本研究利用電子問卷形式發放問卷調查樣本，共計回收371份有效問卷。研究結果發現，制度信任的建置完整程度會正向影響知覺價值、態度及主觀規範的消費意識形成，進而影響消費者的購買意圖，透過數據分析得知，消費大眾對於政府的制度措施及信心度仍有待加強。本研究經分析結果推論歸納出以下建議：1.透過第三方公正單位確實實行食品相關認證及2.加重違法相關法令的罰則。3.加強消費大眾對政策及標章的認知與輔導支持優良廠商。4.輔導廠商業者配合政府相關法令政策。5.食品業者對商品品質應嚴格把關。

With the help of domestic and foreign reference, the author concluded 5 variables, including institutional trust, perceived value, attitude, subjective norm, and purchase intention, to discuss consumers’ understanding to the government’s food safety related measures and their effect in the example of QR code Food Traceability System. This paper utilized electrical questionnaire to collect samples. 371 questionnaires were returned. The results showed that the intactness of institutional trust positively influence perceived value, attitude and the formation of consumer awareness of subjective norm, thus, consumers’ purchase intention. The data analysis indicated the society’s faith toward the government and its policies was still weak. The author proposed the following suggestions in the study: 1.To authorize independent third parties to enforce food related certification and supervision. 2.To aggravate the punishments of violating the food safety laws. 3.To strengthen people’s understanding to the policies and certification labels and the counselling to fine food producers. 4.To instruct the food providers to follow the government’s policies and laws. 5.To demand the food companies to enforce a strict quality examination system.