美容產業在全球產業中被公認為最競爭之市場之一，在組織變動與不安定時，勢必在人員與實質資源上做強制分配以利競爭，此舉便引發組織氣氛與人員情緒上之變動。因此，本研究目的在於研究美容從業人員在競爭環境下，與情緒勞務展現之關連性。本研究以問卷形式抽樣，樣本為全國連鎖美容美髮從業人員，有效樣本為300份。結果顯示，美容從業人員在競爭狀況下，確實正向影響美容從業人員的淺層演出情緒、深層演出情緒與情緒勞務。在實務建議上，本研究建議採競爭模式，公開公正的溝通、公開表揚成績優異者，以及量身訂做獎勵模式，以利在競爭激烈環境下的美容從業人員，得以從內在與外在動機下，展現表裡一致的情緒，表現於工作上。

Beauty industry is recognized as one of the most competitive in the global industry. It is bound to make mandatory allocation of real resources in personnel with organizational change and uncertainty. It induces competition and organizational and employees’ emotional changes. Therefore, this study aims to study the relation between cosmetology professionals in a competition and emotion labor. In this study uses questionnaire. The samples are from chain of beauty practitioners. The effective samples are 300 copies. The results show that the beauty of employees in a competitive situation, really positive effect on the surface acting, deep acting and emotional labor. In practice recommendations in this study suggest that competition model should have open and fair communication. The organization should recognize the outstanding employees publicly. And the tailor-made incentive models to facilitate the beauty practitioners. That would reinforce the internal and external motivation of the beauty employees to show the same emotions and face the job performance.