都市化與地理邊陲效應影響，後山花東地區人口外移與老化，公部門期待透過政策鼓勵返鄉與移居花東，確實吸引許多為實踐生活夢想的生活風格移居者遷移到花東後山，也為地方注入新的生活價值，這些生活風格移居價值思維為何？成為本研究嘗試想要探析。綜觀前人研究主要從推拉理論剖析移居行為動機與遷移現象，但對影響移居者更深層價值觀感仍無法探知，特別是這些脫離主流社會價值觀，放棄都市便捷舒適，以不同思維在花東生活風格移居者更無法瞭解。本研究以方法目的鏈連結架構為基礎，利用滾雪球抽樣選取80位訪談者探索其移居價值意涵，以階梯法為研究設計引導受訪者瞭解移居終極核心價值，利用內容分析法編碼，從關係連結中建立價值階層圖。結果發現，生活風格移居者價值意涵包括地方認同、生活品質、愛與歸屬、夢想實踐、心靈滿足與文化傳承等6個價值意涵；花東的自然環境是吸引移居最重要原由；對返鄉者而言親情呼喚的愛與歸屬是激發回鄉重要途徑；但移居現實考量下，生活風格移居者仍有經濟與工作等現實面考量，但這只是達成移居夢想與價意的過程。本研究學術貢獻在探索生活風格移居者價值連結及過程；實務貢獻面提供政策推動者制定有效推動地方發展政策方針。

The population of the east of Taiwan is declining and aging (Hualien and Taitung) due to urbanization and peripheralization. To reverse this trend, public policies are encouraging more people to return home or migrate to East Taiwan. Further, lifestyle migrants are moving to East Taiwan for reasons of practical life, dreams and opportunities, instilling new life values. The values of these lifestyle migrants are a significant issue in this study. Most previous research is founded on the push-pull theory to explain the motivations and phenomena of migration, but cannot identify the deeper values affecting the motivations for immigration. The value contexts of lifestyle migrants who subvert mainstream social values by abandoning urban convenience and comfort are particularly difficult to understand. This study applies the means-end chain method and interviews 80 lifestyle migrants by snow-balling sampling. In-depth one-on-one laddering interviews are performed to ascertain the value contexts these lifestyle migrants'. The hierarchical value map is then established according to the attribute-consequence-value chain model to explore the value contexts of lifestyle migrants. The research results identify six important values for lifestyle migrants, namely place identity, quality of life, love and belonging, dream come true, spiritual satisfaction and cultural inheritance. Moreover, the natural environment is the most important factor that attracts migration. The family affection resulting in return migrations also inspires love and belonging, which motivates individuals' homecoming. Furthermore, although immigrants still have practical considerations, such as economics and work, these are mere means in achieving their emigration dreams. As an academic contribution, this study proposes and confirms a theoretical basis model on the value context of lifestyle migrants. Moreover, this research provides directions for policy-making.