本研究以框架建構角度出發，探討記者如何在報導過程中，建構社會議題。為使研究聚焦，並以近年來社會大眾耳熟能詳的文化創意產業為個案。在深度訪談18位經常報導文創產業新聞的記者後發現：（1）在框架建構過程中，消息來源的力量強大且具主導性；（2）新聞價值雖然是必要條件，但受限於媒介組織常規，記者報導框架常有固定偏向；（3）記者認知框架形成對文創的觀點，經常利用「新聞點」呈現對立框架，提供社會反思。

Frame-build as a process in which journalists frame news has been discussed recently. This study seeks to understand the process of frame-building based on the reporting for cultural and creative industries. Twenty newspaper and broadcasting journalists who cover this relevant news were interviewed. The findings show that journalists have shaped the basic knowledge of the cultural and creative industry through interaction with sources over the years at the cultural level. According to the data collected, journalists’ perception of cultural and creative industries varied on their news beats. Moreover, the news values have led reporters to report the related events. This study concludes the interaction of news value and news routine affect news frame-building significantly.